Braille on Packaging – What Retailers Need to Know?

In order to improve access to information for blind and visually impaired consumers, retailers are required to ensure that certain products include Braille on packaging. This obligation aims to provide equal access to essential product information and to prevent discrimination against consumers.

WHICH PRODUCTS ARE COVERED BY THIS OBLIGATION?

The obligation to provide Braille on packaging applies to the following product categories:

• liquid shampoos for washing hair and body
• liquid detergents for laundry and dishwashing

WHAT SHOULD BRAILLE ON PACKAGING LOOK LIKE?

Braille on packaging must meet the following requirements:

• it must be clearly and neatly displayed
• it must be easily accessible to blind and visually impaired persons who use Braille
• it must not mislead consumers regarding the type, purpose, or characteristics of the product

RETAILERS’ OBLIGATIONS IN STORES

When displaying products on shelves, retailers are required to comply with the following rules:

• at least 50% of products from the listed categories must include Braille on packaging
• at least one product with Braille on packaging must be placed in the front row of the shelf

This ensures easier access to products and clear identification of items adapted for blind and visually impaired consumers.

The use of Braille on packaging contributes to inclusion, consumer independence, and respect for the rights of persons with disabilities. At the same time, retailers who comply with these obligations demonstrate social responsibility and alignment with applicable regulations.